BeautyIQ

BeautyIQ

CRM, designed for beauty business.

Leads, clients, students, teams, courses and intelligence. Brought together in one clear system, configured around the way your business already works.

View live demoBuild your BeautyIQ
  • Leads
  • Clients
  • Students
  • Teams
  • Pipeline
  • Courses
  • Inbox
  • Bookings
  • Tasks
  • Campaigns
  • Analytics
  • Intelligence
A beauty business owner photographed in an ivory studio
A minimal beauty atelier counter in travertine and ivory plasterTreatment vessels arranged on ivory linen

Illustrative environment. All people and data shown are fictional.

Position

Beauty business. Intelligently run.

The modern beauty business is no longer a single discipline. It advises, treats, teaches, hires and sells, often in the same week.

It holds enquiries, clients, students, cohorts, teams and campaigns in motion at once, and it is judged on how gracefully it holds them.

A CRM should be equal to that. Most were never designed to be.

A beauty practitioner listening to a client during a real clinic consultation

The problem

Generic CRM was never written for beauty.

Sales software assumes a deal. Beauty runs on relationships, repeat treatment, teaching, reputation and timing. The vocabulary is different, so the system should be too.

A beauty professional may manage

  • Clients
  • Leads
  • Bookings
  • Follow-ups

A beauty educator may also manage

  • Students
  • Courses
  • Enrolments

A growing studio may additionally manage

  • Staff
  • Tasks
  • Multiple pipelines
  • Business performance

BeautyIQ is built around that reality.

Each capability is a complete system in its own right, shaped around the real rhythm of beauty work: enquiries, consultations, treatment, education and follow-up. Begin with the area that matters now, then connect more as your operation develops.

  • Configured, not customised

    Your services, stages and vocabulary are set during your build, no workarounds, no fields renamed to almost-fit.

  • One continuous record

    A person can be a lead, a client and a student. BeautyIQ holds the whole relationship, not three separate rows.

  • Intelligence included

    Priorities, observations and next-best actions come from your own operation, surfaced before you go looking.

  • Built to be connected

    Website enquiries, campaigns, bookings and inbox flow into the same system, so nothing is re-keyed and nothing is lost.

An aesthetician consulting a client across a travertine desk in a working beauty clinic

Configuration

Your business is not off the shelf.

Your CRM should not be either.

BeautyIQ can be configured around the parts of your business that matter most.

Start with one focused system.

Connect several.

Or bring everything together.

  1. 01

    Focused

    Choose the capability your business needs most.

  2. 02

    Connected

    Combine multiple BeautyIQ systems.

  3. 03

    Complete

    Bring your business into one intelligent environment.

BeautyIQ modules

Systems, not features.

A feature is something you switch on. A system is something your business runs on. Each BeautyIQ module is a complete operating environment for one part of your business, with its own records, pipeline, tasks and intelligence, designed to work alone or as part of the whole.

IQ Leads

Demand,
identified early.

Discovery, qualification and scoring for beauty businesses built on growth.

IQ Leads watches every channel your business touches, enquiries, referrals, campaigns and walk-ins, and turns each into a scored, sourced and qualified profile. BeautyIQ reads intent signals specific to beauty: treatment interest, budget signals, timing and readiness to book, so your team speaks to the right people first.

Every enquiry answered. Every opportunity scored. Nothing left in an inbox.

Explore IQ Leads
A beauty business owner reviewing new enquiries at her clinic reception before opening
  • Lead discovery
  • AI qualification
  • Lead scoring
  • Campaigns
  • Lead sources
  • Recommended actions

IQ Clients

Every client,
understood.

A client record written in the language of treatments, courses and care.

Every consultation, treatment, product, note and follow-up lives on one continuous record. IQ Clients remembers what a spreadsheet cannot, preferences, sensitivities, history and the small details that make a client feel known, and surfaces the right moment to rebook, check in or recommend the next course of treatment.

A complete picture of every client, available to everyone who serves them.

Explore IQ Clients
An aesthetician performing a facial treatment on a client in a warm treatment room
  • Client profiles
  • Service history
  • Notes
  • Follow-ups
  • Client pipeline
  • Tasks
  • Booking visibility

IQ Students

Education,
properly run.

Enquiry to qualification for educators, trainers and academies.

IQ Students runs the full education journey: enquiry, enrolment, deposit, attendance, practical assessment and qualification. Cohorts, courses and payment status sit beside the person they belong to, so an academy sees the state of every student, and every cohort, without a spreadsheet in sight.

From first enquiry to qualified graduate, every step tracked in one place.

Explore IQ Students
Beauty academy students practising facial techniques on each other in a working training room
  • Student profiles
  • Enquiries
  • Courses
  • Cohorts
  • Enrolments
  • Attendance
  • Deposit and payment status
  • Qualification status

IQ Team

A team
in one view.

Roles, responsibilities and ownership, held in a single operating picture.

IQ Team gives every practitioner, coordinator and manager a clear profile: their role, their clients, their tasks and their responsibilities. Permissions follow the person, ownership is never ambiguous, and the whole team works from the same live picture of the day.

Everyone knows what they own, and everyone can see it being done.

Explore IQ Team
A salon team in black uniforms during a morning briefing at a marble counter
  • Team profiles
  • Roles
  • Tasks
  • Permissions
  • Responsibilities
  • Operational visibility

IQ Pipeline

Movement,
made visible.

Every stage of every relationship, laid out with absolute clarity.

IQ Pipeline shows where every lead, client and student actually stands, new enquiry, consultation booked, treatment underway, follow-up due. Stages mirror how beauty businesses genuinely operate, so movement is visible at a glance and stall points surface before they cost you.

No relationship goes quiet without someone noticing.

Explore IQ Pipeline
A clinic manager walking a client toward a consultation room, mid-conversation
  • Lead pipeline
  • Client pipeline
  • Student pipeline
  • Consultation stages
  • Priorities
  • Follow-ups
  • Conversion visibility

IQ Intelligence

Judgement,
not just data.

Understanding what deserves your attention, before you go looking for it.

IQ Intelligence reads the whole system, leads, clients, students, bookings and team, and each morning tells you what matters: the lead going cold, the client due back, the cohort at risk, the opportunity worth acting on today. Ask BeautyIQ a question in plain language and it answers from your own operation.

The day's priorities, decided before the first coffee is finished.

Explore Intelligence
A beauty academy director reviewing printed schedules and student notes at her desk
  • AI insights
  • Daily priorities
  • Lead recommendations
  • Business summaries
  • Performance observations
  • Ask BeautyIQ
  • Next-best actions

Or run it all in one place.

  • Leads
  • Clients
  • Students
  • Team
  • Pipeline
  • Courses
  • Intelligence
BeautyIQ
Ivory skincare vessels arranged on a charcoal stone plinth

Considered, to the last detail.

Density where you need precision. Space where you need calm. Every surface in BeautyIQ is drawn with the same restraint you bring to your own work.

One login. One view. One system built around your beauty business.

BeautyIQ can connect the different sides of your operation so your information doesn't live across disconnected tools and spreadsheets.

Who it is for

Built for beauty business.

One discipline, several, or an entire group. BeautyIQ is configured to the shape of the business rather than the size of it.

A beauty business founder photographed in a tailored ivory blazer

Beauty professionals

Independent artists and practitioners managing clients, enquiries and growth without an operations team behind them.

Aesthetics clinic reception in travertine and ivory

Aesthetics clinics

Consultation-led practices connecting prospects, clients, clinicians and follow-up care in one record.

Beauty educator teaching two students

Beauty educators

Trainers who treat and teach, running clients and students side by side without duplicating a thing.

A beauty educator guiding a student's hands during a practical lesson while classmates take notes

Beauty academies

Enquiry to enrolment to qualification, with cohorts, attendance and payment status held together.

A salon team photographed in charcoal and ivory uniforms

Salons & studios

Multi-chair, multi-practitioner businesses bringing clients, teams and daily operations into one view.

Editorial beauty skin detail in warm neutral light

Product & aftercare brands

Businesses selling alongside service, keeping client history, campaigns and follow-up connected.

Intelligence

The IQ behind BeautyIQ.

Organisation is the minimum. BeautyIQ reads what is actually happening across your leads, clients, students and team, then tells you plainly what deserves you today.

Every observation is grounded in what your workspace can count. Where something is inferred rather than counted, BeautyIQ says so, and shows you what it read from.

Intelligence you can question is the only intelligence worth acting on.

A beauty business owner reviewing her morning schedule on a laptop in a quiet clinic office

Today

  • 11 high-priority leads identified
  • 6 student enquiries require follow-up
  • 4 spaces remain in your September cohort
  • 8 clients require attention
  • Instagram is currently your strongest lead source

Ask BeautyIQ

What should I focus on today?

Start with your 11 high-priority leads. Four have shown strong interest in training and have not yet progressed to consultation.

  1. 01Call Imani Okonkwo, twice viewed the Advanced Lash Diploma outline
  2. 02Confirm four consultations for the September cohort
  3. 03Send review invitations to eight clients past their recommended window

Don't just read about it.

Step inside.

Maison Aesthetics Academy

128
Active leads
186
Clients
47
Students
23
Upcoming bookings
4
Active courses
11
Priority opportunities

Explore a fully populated BeautyIQ environment and see how a modern beauty business can manage leads, clients, students, teams and intelligence in one place.

View live demo

Demo environment. All businesses, people and data shown are fictional.

Built around you.

  1. 01, TELL US

    Tell BeautyIQ how your beauty business operates and where you need support.

  2. 02, BUILD

    We configure the right BeautyIQ environment around your requirements.

  3. 03, CONNECT

    Use individual systems or bring multiple areas together.

  4. 04, GROW

    Use your BeautyIQ environment to manage and understand your business more intelligently.

What does your business need?

Whether you need one focused CRM or a complete operating environment, we'll build BeautyIQ around the way your business works.

Build your BeautyIQ

Select what matters most